Bergmanis Preyra LLP: Market Research and Marketing Plan
Project
Following the firm rebrand, the launch of their new website, and investment of a new office space Bergmanis Preyra LLP was ready to build brand awareness and solidify the firm as experts in personal injury.
Following the firm rebrand, the launch of their new website, and investment of a new office space Bergmanis Preyra LLP was ready to build brand awareness and solidify the firm as experts in personal injury.
There are two ways that this would typically be accomplished, either through online marketing initiatives, or offline marketing initiatives. Since the firm was already committed to a few offline initiatives, Cubicle Fugitive focused solely on online marketing. The first step was to enhance the practice area content on the firm’s website. We drafted new content for each of the firm’s practice areas to not only improve Bergmanis Preyra LLP’s search engine rankings, but to also provide potential clients with more information on how the firm handles a case, what they can expect from them, and information they need to know in order to move forward. The next initiative was targeted to meta titles and descriptions, along with a backlinking strategy to further improve the firm’s search engine rankings.