Centro Legal Works: Digital Advertising Campaign

After successfully completing the ILCO Brochure, Centro Legal Works engaged us to adapt the brochure design and promotional copy for use in a LinkedIn Ads campaign. This three-month campaign aimed to spotlight Centro’s services to potential clients within the Greater Toronto Area. The campaign focused on reaching law clerks, paralegals, business development/support personnel at large law firms, and decision-makers at smaller law firms.

The creative phase of the project encompassed crafting ad copy and designing the ads themselves. Ensuring alignment with Centro's brand identity was paramount during this process. This strategic facet involved setting up a LinkedIn Ads account, constructing the campaign structure, and establishing conversion tracking on Centro’s website. Determining ad targeting, refining the campaign strategy, and optimizing the campaign were integral tasks in this phase.

Meticulous analysis of campaign goals, objectives, budget, and LinkedIn Ads’ targeting options allowed us to establish effective targeting recommendations that align with the client’s objectives.

To ensure optimal campaign performance, we conducted regular maintenance and optimization. This entailed reviewing campaign performance metrics and web analytics data to identify areas for enhancement. We reevaluated strategies, adjusted bids, and calibrated audience targeting to guarantee ads effectively reached the intended audience. At the culmination of the campaign, we delivered a comprehensive post-campaign report that provided an overview of key campaign metrics, identified areas of overperformance and underperformance, and outlined takeaways and insights to inform future digital ad endeavours.

Leveraging Centro Legal Works’ delineated target audiences, we formulated targeting parameters to ensure precise ad delivery to these segments. Meticulous analysis of campaign goals, objectives, budget, and LinkedIn Ads’ targeting options allowed us to establish effective targeting recommendations that align with the client’s objectives. Considering LinkedIn’s fleeting nature of user attention, we prioritized captivating design and concise, impactful ad copy. A harmonious blend of visually appealing designs and sharp ad text aimed to arrest viewers’ attention swiftly.

This project exemplified the synergy of various CF teams and underscored the value of our comprehensive service offering. Our collective expertise and profound understanding of the legal industry played a pivotal role in steering this campaign toward success.