Ad Campaign and Design
For a professional service firm, advertising campaigns are often seen as necessities purely to fulfill a sponsorship, promote their new name, or announce a new partner.
Advertising campaigns should be used to bolster the equity of your brand, introduce your firm or practice to new audiences, build awareness and presence in the market, attract the best talent, and remind current clients of why they continue to choose your firm.
Since 2003, Cubicle Fugitive has been working with law firms and other professional service companies to conceptualize, design, and write campaigns that deliver.
We take your brand positioning and awareness strategy and develop an overarching concept that sells the firm and tailors the visuals and copy to each of the firm’s practice areas, industries, and target markets. If brand systems are not already in place, we help firms define brand elements such as fonts, headlines, body copy, taglines, calls-to-action, and photography, and graphic treatments that stand out.
Whether it is through print ads, digital or social media advertising, or sponsorships we can help you craft the right message and design an ad campaign that not only gets your recipient’s attention but also reaffirms your firm's brand.
If the firm is looking for guidance on where they should advertise, we will work with you to develop a strategic plan for traditional advertising and marketing. One that looks at both trade publications targeting strategic industries, as well as targeted advertising that will help to build the profile of the firm and create top-of-mind awareness with key markets. We will help determine the best opportunities for growth, both online and off, and develop plans that will not only drive results but will also draw upon the expertise of the firm.