Brand Naming
Your brand name is the face of your business, and it speaks volumes about who you are and what you stand for. Regardless of whether you are starting from scratch or rebranding, choosing the right name is critical to your success. At Cubicle Fugitive, we understand the importance of a strong brand identity, and we are here to help. Our team of experts will work with you to develop a deep understanding of your business and your unique value proposition. We will then use this insight to craft a brand name that resonates with your audience and sets you apart from the competition. With our help, you can be confident that your brand name will be a true reflection of your business and a powerful tool for growth.
Our process:
The brand naming process can be extremely challenging; that’s why our team has ironed out a tried-and-true process that is backed by research and brand theory.
We do not just pull names out of a hat and hope they fit; we rely on research and analysis to determine authentic names that align with who your business is, what you do, and who you want to be.
Our process includes the following steps:
Research, Discovery, and Brainstorming:
At the start of our process, we go the extra mile to learn everything about your company, industry, and competitors. This helps us to identify the symbolic terms, alternative languages, and figures that can be used as inspiration for your brand name.
Our brainstorming process is where the magic happens. We bring together all the information we have gathered and develop impactful and creative names that align with your brand. We understand that every organization is unique, so we create a range of name suggestions, from simple terms to new and unique words. We then analyze and narrow down the list of brainstormed names to present you with the strongest options that meet your specific needs.
Domain Registration and Social Handle Search:
After narrowing down the initial names, we conduct further research to ensure that the proposed terms are available as a .com or .ca name and that you can obtain the relevant social media handles. We believe that brand consistency is crucial, and ascertaining whether you can secure a top-level URL domain is an essential part of our process.
Presentation and Discussion:
Following our research and discovery phase, we meet with our clients to present the names we recommend. At this time, the firm will gain a thorough understanding of the background, context, and history for the potential names, all helping you to make a decision that aligns with who you are now, as well as your vision for the future of your business.
Brand Roll-out:
Once you have decided on your new name, our team is able to help you launch the name to your internal teams, your clients, and the wider industry. We offer support through brand strategy and positioning, strategic planning, logo design, stationery design and business cards, signage design, marketing plans, social media, and website design and development. Your brand's name is the foundation of your identity. However, it's how you represent that name through your marketing efforts that truly establishes brand recognition and loyalty. Investing in your brand's visual and messaging consistency will help to establish a lasting impression on your audience.
If you are looking to create a brand that is authentic to who you are and who you hope to become, our brand naming process can help you find a brand identity that resonates with your team, your clients, and your industry. Contact us to learn more about our brand naming process.