Data Analytics and Data Reporting
Data Analytics
Understanding who is using your website, where they are coming from, and how they engage with your content is critical for any firm looking to generate leads or engage with clients and referrals online. There are countless free and paid tools to help you gauge the effectiveness of your website; however, the challenge is often not how to get the data but how to make sense of it.
Our Sitefinity websites come fully integrated with Google Analytics so that your reports are shown in the content management system (CMS) dashboard, eliminating the extra step of logging into the analytics dashboard on Google. This dashboard includes enhanced reports, giving you further insight into customer journeys.
Above and beyond basic Google Analytics page view tracking, we work with firms to set up integrations between Sitefinity and enhanced Google tools to provide you with more comprehensive website tracking and analytics.
This includes tracking website button clicks, email and click-to-call link clicks, social sharing clicks, form interactions (e.g., contact form submission), page printing and downloading, page scrolling, and more.
This additional Google Analytics website activity data can be leveraged to provide a comprehensive view of the way users are interacting with your website, helping you to evaluate the success of specific marketing initiatives and to find opportunities for improving your firm’s lead generation funnel. We also ensure during setup that digital advertising conversion tracking tags are correctly installed (if needed) and that your Google Analytics account is linked to Google Search Console to facilitate the reviewing of your website’s indexing status and search engine visibility.
If desired, we offer ongoing website analytics reporting on a monthly or quarterly basis. We tailor these reports to your specific needs, designing them to provide an easy-to-read topline overview of your website’s metrics, key areas of success, and opportunities for improvement. Essentially, we provide a full 360-degree view of your website’s traffic and user patterns and can help make sense of this information, providing targeted and actionable plans to improve website usage and lead generation.
Data Reporting
Data has become so valuable in this day and age that some experts suggest that it is now even more valuable than oil. However, this value is often left untapped, leaving firms to make decisions without benefiting from objective information already at their fingertips.
Our full-service offerings extend to the important and emerging fields of data analytics and reporting in the digital arena. This means that we make it our business to understand the who, what, where, when, and why of your website, along with that crucial explanation of how we can use this information to drive business improvements.
Our team of digital marketers is experienced in using the full suite of Google Marketing Platform tools, including:
Google Analytics 4 (GA4)
GA4 is the newest version of Google Analytics, a free web analytics platform that tracks website and app activity, offering insights into user behaviour and marketing campaign effectiveness. Our digital marketers leverage insights from GA4 to understand customer journeys, measure ROI, and provide recommendations to clients.
Google Search Console & Bing Webmaster Tools
Google Search Console and Bing Webmaster Tools are free online tools to help website owners monitor website health, identify search engine optimization (SEO) issues, and track website traffic from Google Search and Microsoft Bing, respectively. We use both tools to improve the website visibility of our clients in search results by identifying and fixing technical SEO problems and monitoring organic search performance.
Google Looker Studio (formerly Google Data Studio)
Google Looker Studio is a data visualization tool which can display data that is always up-to-date from a wide variety of sources, presenting it in interactive charts and graphs with viewer filters and date range controls. Cubicle Fugitive makes web analytics easy with our Google Looker Studio dashboard, drawing data from our clients’ websites’ Google Analytics and Google Search Console properties, ensuring you get the insights you need to drive growth and success in your digital marketing initiatives.
Google Tag Manager (GTM)
GTM is a tag management system that simplifies the process of adding and managing tracking codes (tags) from digital analytics and marketing tools on websites. Our digital marketers use GTM to efficiently implement and manage website tracking so that their clients can collect the right data to measure campaign performance in Google Analytics, Google Ads, and social media ads.
We provide customized solutions ranging from easy-to-read top-level summaries to customizable, in-depth reports with the information you need. At Cubicle Fugitive, our team of analysts and strategists work with you to ensure you have not only the tools and resources to understand your important data but also the information and insight to transform your online experience.
Contact us today to learn more.