J.L. Richards
Client
J.L. Richards (JLR) is a Canadian-based engineering, planning, and architecture firm with a distinguished history of providing integrated, multidisciplinary services to public and private sector clients, supporting everything from buildings to large infrastructure projects. Founded in 1955, the firm operates out of several strategically located offices across Ontario—including Ottawa, Kingston, Sudbury, Timmins, North Bay, and Guelph—while its project footprint extends across North America and over 75 countries worldwide.
JLR's comprehensive services encompass planning, architecture, and all branches of engineering, including civil, electrical, energy systems, environmental, mechanical, and structural. The firm excels in planning, designing, and delivering a wide range of projects across industries—be it buildings and property, environmental and municipal infrastructure, transportation systems, industrial and power generation facilities, innovative energy solutions, mining operations, or collaborations with Indigenous communities. Whether contributing to specific project components or managing full-scale design-bid-build and alternative delivery projects, JLR's multidisciplinary team ensures consistent excellence.
J.L. Richards approached Cubicle Fugitive to assist with bringing the firm’s brand into alignment with its differentiated market positioning and drafting new messaging that would better articulate the firm’s value to current and potential clients, as well as aid in the firm’s recruitment initiatives.