Agro Zaffiro LLP: Brand Positioning and Awareness Strategy

Agro Zaffiro was looking to develop a unique, meaningful, credible, and deliverable brand identity that would enable them to increase their awareness with potential clients, develop a more lucrative client base, inform clients of their full range of legal services, help build emerging areas of their firm, and create a more professional, confident image. They turned to Cubicle Fugitive to help.

Throughout the years, the firm has become known for their tireless determination and their fearless client advocacy. Led by a passion for justice, the firm has never shied away from challenging cases or intricate legal issues and instead relishes the opportunity to lead on even the most high-profile, complex files.

To complement this new positioning statement Cubicle Fugitive developed a new identity, including logo and icon, business cards and in-house and printed stationery.

We worked with Agro to better articulate their brand message and create a visual brand that was stronger and more contemporary. Agro Zaffiro, Hamilton’s full-service law firm, values the uniqueness of each personal and professional file, fiercely advocating on any client’s behalf, without prejudice, to provide each client with the personal attention they deserve, the peace-of-mind during and following their legal proceedings and the best results possible.

The tagline we developed to encompass all that Agro Zaffiro stands for is: Agro Zaffiro. Your Needs. One Firm. This singular word and number worked on multiple levels to represent so much of what the firm is and wants to be for their clients.

Agro Zaffiro is “one” place people and companies can turn to for all legal services (full service and one law firm for life), they provide a “one” firm or unified approach (strong team backing a client’s matter), are “one” with their client’s business (accessible, fierce advocates, who provide personal attention), and make their clients number “one” (business solutions for competitive advantage).

To complement this new positioning statement Cubicle Fugitive developed a new identity, including logo and icon, business cards and in-house and printed stationery.