Agro Zaffiro LLP: Logo Design

As part of our brand strategy project, Agro Zaffiro commissioned Cubicle Fugitive to help visualize and redesign the firm's brand. We worked with the firm to articulate their brand message and create a visual brand that was stronger and more contemporary.

We designed a series of logos that had been carefully crafted to represent Agro Zaffiro’s firm philosophy and personality, drawing from the attributes of unity, attention, and common sense. We focused the firm’s visuals and communications around the concept of “one”.

This design captures the themes of unity, connectivity, simplicity and strength.

The new logo was a contemporary adaptation of Agro Zaffiro’s current logo. We built upon the circular foundation of the firm’s previous icon to create a stronger and more modern logo. The negative space between the a and the z houses a 1, playing to the brand direction we recommend for the firm. This design captures the themes of unity, connectedness, simplicity and strength. With Agro Zaffiro’s history of and reputation for fierce advocacy, we naturally gravitated to the colour red because of its strength and intensity. It also sets the firm apart from its competition, most of which use blue.

To complement their new logo, we developed new stationery for the firm.