Alves Law: Brand Positioning and Content

Alves Law approached Cubicle Fugitive for assistance in developing a new brand strategy to differentiate the firm in the market, establish a brand that would carry the growing firm forward, and provide recommendations on how to better utilize content on the website to communicate its value to clients and stakeholders.

Cubicle Fugitive began its discovery process by interviewing the firm’s key internal stakeholders. Through those discussions, the team recognized the importance the firm places on understanding and responding to its client’s needs. Understanding the firm’s perspective, we completed a thorough competitive and industry audit, seeking to understand what the firm’s clients required from their legal service provider and how the firm responded to these challenges.

With a deep understanding of Alves Law’s internal operations and its clients, Cubicle Fugitive was able to provide the firm with a series of tailored recommendations and website content. These strategic insights and content enhancements were designed to effectively communicate the firm’s brand and value proposition, thereby strengthening Alves Law’s position in the market and its ability to serve its clients and stakeholders.

Alves Law is comprised of lawyers with diverse backgrounds who apply both a discerning and direct approach to supporting clients in navigating legal matters. Clients receive straightforward advice, a global perspective, and a meticulous approach to service delivery that leaves clients feeling supported and empowered to make the best legal decisions for their families. Whether the matter is complex or straightforward, Alves Law provides its clients with insight into their cases and clarity on moving forward.

To support the firm in better utilizing its website to convey the brand, Cubicle Fugitive provided new content for its website that communicates the value proposition for clients, along with recommendations on how to take the firm’s new brand and implement it into the visuals on the website.