Alves Law: Logo

Alves Law partnered with Cubicle Fugitive to develop a visual identity that reflects the firm’s strength, sophistication, and modern approach to legal advocacy. Founded with a commitment to clear, decisive legal solutions, the firm sought a logo that embodied its intelligence, professionalism, and approachability while maintaining a refined, minimalist aesthetic.

The resulting wordmark uses “DM Sans,” a contemporary sans-serif font chosen for its clean lines, precision and modernity. The logo highlights “Alves” with a heavier weight, emphasizing the firm’s leadership, while “Law” remains in a lighter weight, ensuring a visually engaging yet minimalist composition. A custom icon accompanies the wordmark, subtly integrating the initials “A” and “L” into a refined, geometric form. Encased in a circular shape, the icon symbolizes trust, wholeness, and Alves Law’s commitment to guiding clients with confidence and clarity.

The colour palette is a sophisticated blend of deep purple, muted tan, and a lighter complementary purple. The rich purple serves as the foundation, evoking a sense of authority, intelligence, and confidence. The tan adds warmth and stability, while the lighter purple introduces an element of approachability and clarity—a visual representation of the firm’s ability to guide clients through complex legal matters.

To ensure consistency across all brand touchpoints, we developed a comprehensive Brand and Logo Guidelines document. This guide details Alves Law’s brand pillars, logo usage, colour codes, and font selections, ensuring a cohesive and polished presence across all marketing and digital materials.

With this bold, new identity, Alves Law is poised to make a lasting impression and reinforce its reputation for strategic expertise and client-focused advocacy.