Banafsheh Danesh & Javid: Brand Positioning and Awareness Strategy

In determining what makes BD&J unique, Cubicle Fugitive performed exhaustive research on the firm and its competitors to identify a significant, relevant, distinctive, and sustainable competitive advantage to guide decision-making and actions. Cubicle Fugitive also audited competitors’ websites and consulted best practice industry research to help devise and articulate a name and brand position for the firm.

The final brand recommendations positioned the firm around being one of California’s premier Plaintiff law firms, putting emphasis on their commitment to going above and beyond for their clients.

BD&J is focused on providing exceptional client care, diligence in their case management, efficient and purposeful decision making, and expedient and just results for even the most complex cases. The strength of the firm is in its people and the people of BD&J are drawn to the exciting, fast-paced, and ever-challenging nature of the work.

The final brand recommendations positioned the firm around being one of California’s premier Plaintiff law firms, putting emphasis on their commitment to going above and beyond for their clients by providing exceptional care, unparalleled commitment, and unrivalled innovation in their process to produce a positive, expedient and rewarding outcome for every case.