Bergmanis Preyra LLP: Brochure Design

Cubicle Fugitive worked with Bergmanis Preyra LLP to create a brochure that fits with the firm’s new brand. The brochure was to serve as a comprehensive car accident guide that would be kept in vehicles for reference on what to do if you were involved in a car accident. The brochure was also distributed at hospitals and doctors’ offices to provide access to easy information that may one day come in handy.

The content was written in plain language, avoiding unnecessary use of legal terms, so that anyone could easily understand the brochure. The design featured the firm’s new brand along with their iconic bear on the front with the branded headline and byline “No one expects to be in an accident".

The tone of the brochure was written as if a parent were speaking to their adult child and giving them advice on a difficult situation - one that many can relate to. The content was written in plain language, avoiding unnecessary use of legal terms, so that anyone could easily understand the brochure. The design featured the firm’s new brand along with its iconic bear on the front with the branded headline and byline “No one expects to be in an accident". You focus on getting better. We’ll do the rest”. Aside from the guided content, there are also sections in the brochure that explain important timelines and next steps to take, as well as a notes section where an individual can fill out information regarding the accident that is helpful for both insurance companies and a personal injury lawyer.