Bergmanis Preyra LLP: Logo Design (Campaign)

Bergmanis Preyra LLP commenced a new firm initiative to help educate cyclists of the proper cycling equipment, applicable rules and laws for cyclists, and tips on how to stay safe while cycling. The initiative was called the Community Safe Street Program. The firm tasked Cubicle Fugitive with designing and developing a logo for the Community Safe Street Program.

The result is a unique, easily identifiable, logo that serves to complement their brand. The logo was used as a visual identifier for all communications, collateral, and signage for the initiative going forward. 

Cubicle Fugitive designed and developed a Community Safe Street Program logo that accurately reflected the brand attributes of Bergmanis Preyra LLP. The result is a unique, easily identifiable, logo that serves to complement their brand. The logo was used as a visual identifier for all communications, collateral, and signage for the initiative going forward. The firm’s loveable teddy bear mascot is the face of the program and can be seen wearing a tiny helmet while riding a bicycle.

To help raise awareness Cubicle Fugitive also worked with the firm to develop a poster, website content and a homepage banner, marketing material and assisted with contest collateral such as social media recommendations, contest rules, and regulations, and ballot forms.