Brattys LLP: Lexpert Bios
Project
Brattys LLP is a leading real estate law firm that provides innovative legal solutions for all corporate and commercial real estate matters. The firm engaged Cubicle Fugitive to craft professional bios for two of their esteemed lawyers to be featured on the Lexpert website. As Canada’s preeminent source for legal insights, Lexpert provides extensive coverage of the best lawyers and law firms in the country. Given the substantial honour of being recognized by Lexpert as a top Canadian lawyer, both Brattys LLP lawyers wanted their bios to accurately reflect their expertise and commitment to exceptional client service.
To begin, our team thoroughly examined the lawyer bios currently included on the Lexpert website, allowing us to understand their structure and begin strategizing how we can make the bios for the Brattys LLP lawyers stand out from the rest. Following this, we formulated a series of interview questions designed to extract the necessary information from the lawyers, conducting subsequent one-on-one interviews with each of them.
Using the insights gathered from the lawyer interviews, our team meticulously crafted personalized and professional bios that highlighted their extensive experience in real estate law and dedication to delivering practical, tailored advisory services.
The bios also included complete descriptions of each lawyer’s practice areas and the clientele they serve. Details regarding their volunteer experience and any awards or recognition they received within their field of law were subsequently communicated. Overall, each bio was skillfully worded to help the Brattys LLP lawyers stand out while still adhering to the structure of a Lexpert bio.
Both lawyers were satisfied with their bios and the authenticity of how they were portrayed. The bios were published on the Lexpert website, allowing viewers to gain valuable insights into the background and capabilities of each Brattys LLP lawyer.