Brattys LLP: Website Design and Development

Cubicle Fugitive collaborated with Brattys LLP to design and develop a website that conveys the firm’s unparalleled expertise, deep-rooted industry relationships, and impressive track record. The result is a sleek, professional, and forward-thinking platform that showcases the firm’s capabilities without unnecessary embellishment—just like Brattys itself.

The design approach leaned heavily on light, open layouts and strategic use of white space, creating a refreshed, modern, and polished aesthetic. The firm’s established brand colours—red, grey, black, and white—were used with intentional restraint, allowing the content, imagery and messaging to take center stage.

Brattys sought to create a website that felt distinctive, premium, and reflective of their work, moving away from the conventional visuals often seen in the legal industry. To achieve this, we collaborated with the firm to select abstract architectural imagery that aligns with the types of developments they help bring to life. These carefully curated images—striking buildings, unique structures, and thoughtfully designed spaces—offer a sophisticated visual thread throughout the site, subtly reinforcing Brattys’ influence in the industry while ensuring client confidentiality.

A standout feature of the homepage is a dynamic line-art animation depicting the construction of three buildings, a nod to Brattys' deep integration in the land development industry. This subtle yet compelling motion graphic visually reinforces the firm’s hands-on approach to building and progress.

To align with Brattys' identity, Cubicle Fugitive worked closely with the firm to craft succinct yet impactful messaging, encapsulating their reputation and expertise through compelling headlines such as:

• Innovation, planning, and vision are in your DNA. Progress, execution, and precision are in ours.
• Law built-to-suit your needs. That’s Brattys. Building on decades of legal expertise.
• Our team – your greatest asset.
• Join us – build your future with us.
• Awards – a blueprint for success.

These clever headlines convey confidence, experience, and industry leadership while maintaining the firm’s understated, personal, and professional tone.

During our initial discovery discussions with Brattys’ stakeholders, it was clear that attracting and supporting top legal talent is a key priority for the firm. To reflect this, we designed dedicated ‘Join Us’ and ‘Student’ pages that provide prospective hires with a clear understanding of what the firm looks for in applicants and what they can expect when joining Brattys. Like the rest of the website, the ‘Join Us’ page features bright, abstract imagery, creating a polished yet welcoming aesthetic. In contrast, the ‘Student’ page incorporates candid photography taken by a Brattys summer intern—an intentional choice that reinforces the firm’s commitment to valuing and investing in its students and new hires. To further streamline the application process, the student page also includes a thoughtfully curated FAQ section, ensuring that those entering the legal field have the information they need to apply confidently.

A custom-designed Awards Module was developed to centralize and showcase the firm’s accolades and industry recognitions. This feature enables award badges to be displayed across professional profiles as well as on a dedicated Awards and Recognitions page, enhancing the firm’s credibility while offering a cost-effective alternative to traditional award licensing fees.

To highlight Brattys’ legacy and lasting impact, the website features a visually engaging About Us page inspired by infographic-style storytelling. Key firm statistics and milestones are brought to life through subtle animations, making it easy for visitors to digest important facts about Brattys at a glance.

Given the firm’s rich history of working with generational clients and contributing to the growth of Toronto and the GTA, an interactive timeline of the firm’s history was developed. Featuring archival images and subtle animation, the timeline guides users through Brattys' pivotal moments, reinforcing their long-standing influence and trusted relationships in the industry.