CaleyWray Lawyers: Copywriting and Professional Bios

In 2017 we were honoured to get the opportunity to work with the amazing legal team at CaleyWray to not only design and develop a new website but also help them craft their profiles. With a desire to create new brand messaging and update the lawyer's bios, we interviewed the legal team at the firm to develop personal, professional, comprehensive, and cohesive bios.

With only one chance to make a first impression, we ensured the first paragraph of each bio captured not only information about the nuances of their practice but also some of their personality. Drawing from their interviews and previous bios we were also able to highlight and further elaborate on their legal expertise in labour law and on their success with employment matters.

Drawing from insights gleaned during our discovery and interview phase, we helped to craft messaging that was concise, personal, and meaningful. 

In addition to developing new professional bios, we also wrote new content for the firm’s “who we are” section on their website. Drawing from insights gleaned during our discovery and interview phase, we helped to craft messaging that was concise, personal, and meaningful. We also developed new copy for their “our approach” section that highlights the “passion, vigor and focus” by each lawyer represents their clients “with an eye towards the best possible outcome in every case.

A dynamic team with a complementary set of strengths, the labour and employment lawyers at CaleyWray communicate the issues in their files and work collaboratively to ensure they deliver the best possible results for their clients.