Carranza: Logo Design
Project
In 2010, Carranza was a small firm that did amazing work. Truly passionate about their clients and the communities they served; they were looking for a new brand image that was indicative of the firm’s premium services.
Through extensive interviews, client, and competitive research, we discovered that Carranza was uniquely situated to serve the multicultural communities of Ontario through informed, compassionate, and culturally focused care.
We designed a colourful mosaic to represent the vibrant communities they serve and created a visually stunning and sophisticated wordmark.
Cubicle Fugitive worked with Carranza to create a new logo and identity for the firm. With the tagline of "Multiple languages. Singular focus.", we designed a colourful mosaic to represent the vibrant communities they serve and created a visually stunning and sophisticated wordmark.
The new brand stood out from other Personal Injury firms and helped cement Carranza LLP as a leader in the space and as a provider of premium culturally compassionate legal services.