Cavalluzzo LLP: Stationery

Cubicle Fugitive rolled out Cavalluzzo's brand onto newly designed stationery, which included new letterhead, envelopes (letter and legal), business cards, PowerPoint template, and notecards.

To launch the new firm name to clients, referrals and contacts, Cubicle Fugitive designed a creative postcard “New name. New look. New colour. Same great firm.” The card grabbed a reader’s attention highlighting all of the changes that happened in the world since 1983, the opening of the firm, however, one thing remained consistent—Cavalluzzo LLP’s commitment to equality and social justice.

With the firm’s business cards being one of the most used piece of stationery for any lawyer, we designed something that was unique, recognizable, and signified quality without feeling ostentatious.

As a union-based law firm, it was important that we produced all of the firm’s collateral with a union printer. Working in tandem with Thistle Printing, we developed a suite of stationery on environmentally friendly stock that is as functional as it is beautiful. With a desire to have the bold new brand colour standout, we created small touches on the firm’s letterhead to ensure that every recipient would immediately be able to identify that the communication was from Cavalluzzo.

With the firm’s business cards being one of the most used piece of stationery for any lawyer, we designed something that was unique, recognizable, and signified quality without feeling ostentatious. The vibrant yellow-green was used as the face of the cards and the back was printed in a flood of the firm’s rich grey with a beautiful diamond pattern deboss.

Cubicle Fugitive also worked with Cavalluzzo to pull the firm's new brand into their PowerPoint templates to ensure consistency across all their brand collateral. This included not only designing the backgrounds, but also creating the styles and formats for the slides, and a new template that could be used by all staff and lawyers.