CCPartners LLP: Brand Positioning and Awareness Campaign

CCPartners (CCP) is a highly regarded labour and employment law firm, with an exceptional reputation amongst their clients and their peers in the legal community. By asking the right questions and taking the time to fully understand their clients’ business needs, CCP excels at helping clients achieve their business objectives. They are "The Employers’ Choice."

Established in 1998, Crawford Chondon & Partners LLP has grown to be one of the largest Management and Labour Law boutiques outside of Toronto. With the firm’s lawyers having each carved out a reputation as experts in their respective areas of the law, CCPartners boasts one of the broadest depths of service in the Employment and Labour Law field.

Cubicle Fugitive worked with firm partners to refine their positioning and brand messaging, update brand colours, create a more modern icon and font system, and roll out the new brand identity across their various collateral including business cards and stationery, firm brochure, trade show banners, advertising, pocket folders, and signage.

In the Spring of 2013, CCPartners moved their firm to new offices downtown Brampton and decided it was the perfect time to undergo a rebrand. While the need to print all new collateral might have been the impetus, their original brand had begun to feel dated and the partners looked to not only evolve their image but also move towards the name most clients used for the firm, CCP.

Cubicle Fugitive worked with firm partners to refine their positioning and brand messaging, update brand colours, create a more modern icon and font system, and roll out the new brand identity across their various collateral including business cards and stationery, firm brochure, trade show banners, advertising, pocket folders, and signage.

As part of the process, we also designed a new website that was not only responsive to mobile and tablet devices but helped to showcase the caliber of clients and industries with which they serve. Recently, the firm celebrated its 20th anniversary and commissioned CF to design a 20th-anniversary logo, thank you card, and refreshed brochure to commemorate the milestone.