Kingwell Immigration Law: Logo, Visual Brand and Business Collateral

Following the development of Kingwell Immigration Law's brand positioning strategy, the firm recognized the need for visual assets and a logo to bolster its positioning and establish a visual identity that conveys the knowledge, personalization, and support offered to clients. Cubicle Fugitive stepped in to provide the firm with a range of options and colour schemes to embody the essence of the new firm.

The chosen logo features an abstract icon, cleverly utilizing negative space to form a stylized "K" and "I." The lowercase "i" signifies the firm's people-centered approach to client interactions, while the "K" visually safeguards the "i," representing the urgent support provided to clients. The font choice, sans-serif, reflects the firm’s modern, sophisticated, and cutting-edge approach.

In terms of colour scheme, the design incorporates timeless black and white, complemented by pops of blue and pink. This combination not only represents the firm’s mastery of traditional legal services but also underscores its modernization through technology and client-centric approaches.

Following the design of the new logo, the visual identity was extended to business cards and letterhead, helping the firm to get up and running as quickly as possible with stunning business collateral that strategically aligned with the firm’s other materials. The newly crafted visual identity extends seamlessly across Kingwell Immigration Law’s business collateral, website, and marketing materials. The result is a striking design that sets the firm apart from other immigration law providers, emphasizing its client-centric ethos and commitment to excellence.