Kingwell Immigration Law: Social Media

Along with the firm’s new website, Kingwell Immigration Law sought to update its social media accounts to reflect its new brand identity. Cubicle Fugitive assisted the firm in creating new copy and visuals for its LinkedIn and Facebook accounts that not only ensure brand consistency but also enhance the firm’s online visibility, attract potential clients, and showcase the firm’s expertise.

Before drafting the copy, our team conducted a competitive audit on social media of other Canadian immigration law firms to help optimize Kingwell Immigration Law’s profiles and align them with the firm’s key audiences. We had already established a comprehensive understanding of the firm’s positioning when developing its brand content; however, our focus was now centred on differentiation and keyword analysis for social media specifically. This targeted social media research allowed us to gather a list of keywords to incorporate into the copy for Kingwell Immigration Law’s LinkedIn and Facebook “About” sections while concurrently infusing its new brand promises.

The new social media visuals included a profile photo, branded profile banners, and post templates. Since the firm’s visual identity was established during the design of its new website, our team decided to incorporate the same styling elements into its social media, including fonts, colours, and layouts. The new logo was optimized for the firm’s profile photo, while the branded banners and post templates reflected the colour scheme and logo pattern used on the firm’s website. This created a cohesive and attractive look that aligned with the firm’s new brand identity.

Our team continues to work with Kingwell Immigration Law on other marketing initiatives.