Lerners LLP: Advertising

Lerners LLP is a mid-sized business and litigation firm with locations in London, Toronto, Strathroy, and Owen Sound. In 2019, the firm proudly celebrated its 90th anniversary and instead of throwing a big gala or party they wanted to honour those who have helped them by giving back to their communities. The firm created a contest called the Lerners LLP 90th Anniversary Charitable Giveaway which donated a total of $90,000 to various charitable organizations that have had an impact on their clients, staff, or friends. They invited participants to share a story of an eligible charity or not-for-profit organization that has made an impact in a meaningful way.

With a strong brand already in place, Cubicle Fugitive applied many of the brand elements from fonts to blocks of their branded colour that would pop on the page and draw a reader’s eye into the message.

Lerners LLP approached Cubicle Fugitive to develop a new advertisement to promote the firm’s 90th Anniversary Charitable Giveaway by conceptually designing a full-page and half-page layout that would entice people to apply. With a strong brand already in place, Cubicle Fugitive applied many of the brand elements from fonts to blocks of their branded colour that would pop on the page and draw a reader’s eye into the message. We also sourced photography that captures people volunteering their time with various charitable initiatives as it may resonate with a reader in who to nominate. Cubicle Fugitive also assisted with creating digital images that were shared on the firm’s social media pages to help increase online awareness of this amazing initiative.

After tabulating 12,000 votes the firm announced the top 10 finalists on their website and through a print advertisement that included photos from the top four charities.