M&A Risk Advisor: Logo Design and Visual Brand

Crawley MacKewn Brush LLP engaged Cubicle Fugitive to craft a distinctive logo and visual brand for M&A Risk Advisor, a digital platform poised to become the leading resource in mergers and acquisitions. Targeting mid-range business owners planning to sell their businesses in the foreseeable future, the platform aims to offer invaluable information, resources, and connections to trusted experts, effectively helping owners manage and mitigate M&A risks.

The branding challenge was to encapsulate the essence of trust and authority for the newly created M&A Risk Advisor brand. The client desired a visual identity that resonated with the “intelligent simplicity” concept, reflecting the platform’s core mission while appealing to a discerning audience looking for clarity and reassurance during complex business transitions.

The chosen logo, characterized by clean lines and minimal typography, projects an image of accessibility, elegance, and expertise.

After a thorough market analysis and consideration of stakeholder brands, Cubicle Fugitive developed a range of logo concepts, ultimately selecting a design that balanced the intricate nature of M&A risk management with the platform’s objective to demystify and streamline this process for business owners. The chosen logo, characterized by clean lines and minimal typography, projects an image of accessibility, elegance, and expertise. The humanist characteristics of the selected typeface bridge accessibility with sophistication, presenting the M&A Risk Advisor as knowledgeable but also approachable and relatable.

Complementing the logo, our team curated a collection of unique fonts and custom-designed icons, enhancing the website’s usability and visual appeal. The colour palette, inspired by Crawley MacKewn Brush LLP and enriched with hues from collaborating firms, underscores the platform’s modern and elegant branding. This thoughtful integration of design elements results in a visual identity that communicates trust, modernity, and expertise, positioning M&A Risk Advisor as a pivotal resource for business owners navigating the complexities of mergers and acquisitions.