Mathews Samac LLP

Mathews Samac LLP, a new boutique law firm practicing in civil and commercial litigation, was founded by longtime colleagues Thomas Mathews and Joshua Samac. With a shared vision for growth and excellence, they have set out to establish a distinctive presence in the legal landscape. Driven to compete with larger firms, Mathews Samac partnered with Cubicle Fugitive to create a logo that embodies their ambition and dedication.

Mathews Samac sought a logo that would stand out while respecting the history and gravitas of their field. Opting for a modern approach, they requested a straightforward wordmark using a serif font. This minimalist choice not only speaks to their refined style but also highlights their adaptability.

Our team developed a wordmark that subtly offsets the firm’s founders names, showcased in lowercase letters, creating a design that balances tradition with an innovative edge. The colour palette reinforces this unique identity with a blend of rich tones. A deep purple paired with a muted burgundy serve as the primary colours, creating a sophisticated base. Complementary shades of light blue, a lighter burgundy, and a vibrant blue were added to lend versatility and freshness to the brand and provide a visual pop when needed.

In addition to the logo, we provided a one-page brand sheet that details the firm’s logo usage, colour codes, and recommended font selections—guidelines that will ensure consistent brand representation as Mathews Samac’s new website and other assets come to life.

As Mathews Samac LLP prepares to make their mark in the legal industry, we’re excited to watch their brand evolve with this new identity.