McCarter Grespan Lawyers: Content Marketing and Copywriting and Professional Bios and Profiles 2022

Cubicle Fugitive has been working with McCarter Grespan since 2015 and has provided various content marketing and writing support. From developing new brand messaging to refreshed headlines and updating value propositions, our writing team has helped the firm clarify its value and offering to clients.

Most recently, our writing team interviewed key stakeholders at the firm to understand their goals, growth trajectory, evolving practices and target markets. With a focused approach to working with businesses in Kitchener-Waterloo, we carefully crafted new bios and practice area content to better describe how the firm’s people help their clients. All the content was written with the client and search engines in mind and encapsulated their team’s expertise and commitment to clients and the broader community.