McLennan Ross: Event Tent

With a long-standing partnership with Cubicle Fugitive, McLennan Ross looked to add an event tent to its suite of branded materials. The firm engaged our team to design an event tent for a golf tournament where the firm served as a hole sponsor.

The tent was crafted to enhance brand recognition at the tournament while aligning with McLennan Ross’s established visual identity. Designed to resonate with their community engagement goals, the tent was versatile enough to be used at tradeshows and other events in the future.

Cubicle Fugitive developed multiple concepts, including light and dark versions, integrating McLennan Ross’s signature brand colours with subtle accents from their secondary palette. The final chosen design featured their three brand words, Fierce, Authentic, and Pragmatic, prominently displayed on the tent and walls, creating a cohesive, polished look and adding another standout piece to their collection of marketing materials.

Our continued partnership with McLennan Ross allows us to support their marketing and branding initiatives across various media. We look forward to future collaborations to further strengthen their brand identity.