O'Connor MacLeod Hanna LLP: Brand Positioning and Strategy

O’Connor MacLeod Hanna (OMH) engaged Cubicle Fugitive to enhance its identity as a full-service law firm situated in the Halton Region. The objective was to establish OMH as a distinctive legal services provider and lay the groundwork for its future growth.

To achieve this, Cubicle Fugitive conducted an extensive discovery process, meticulously evaluating OMH’s value proposition to its clients. This involved thoroughly analyzing OMH’s existing marketing materials, social media pages, and interviews with internal and external stakeholders. Additionally, a comprehensive competitor audit was undertaken to identify areas where OMH offered unique value to its clients.

Based on the findings, Cubicle Fugitive crafted a value proposition that captured both the firm’s historical legacy and deep roots within the Oakville community and its forward-looking vision. OMH was portrayed as a firm distinguished by its exceptional work, tailored to meet clients’ specific needs. Moreover, the firm’s commitment to nurturing authentic relationships and active involvement in the community was emphasized. This approach positioned OMH as a leading legal services provider in Halton and beyond.

Armed with the new client value proposition, OMH revitalized its brand and launched a new website, effectively showcasing its value to the legal community. This strategic effort bolstered OMH’s market presence and marked the beginning of a promising new era for the firm.