O’Connor MacLeod Hanna LLP: Logo Design

With a new brand strategy in hand, O’Connor MacLeod Hanna worked with Cubicle Fugitive to develop a new logo that better encompassed the firm’s positioning in the market and marked a new era in the firm’s history.

The newly designed OMH logo captures the essence of the firm’s modern approach to law and its ability to provide full-circle care to its clients. The design is unique; it creatively utilizes a circle and negative space to connect the O’Connor MacLeod Hanna name with the OMH mark. Using the negative space creates a single, unique, and attention-grabbing logo, offering a creative way to display the firm’s full name and OMH mark both together and separately when required due to space limitations.

The midnight green, space cadet, and yellow-green brand colours signify the firm’s ability to help its clients reach unlimited heights. The three colours work together to signify the down-to-earth approach of the lawyers and offer pops of colour to offer a differentiated feel from the firm’s competitors.

The new logo and brand colours will be extended across the firm’s new website and marketing collateral, launching in 2024.