Pink Larkin: Brand Positioning and Strategy

Pink Larkin approached Cubicle Fugitive to help develop a brand positioning strategy that would help the law firm communicate its client value proposition both to existing clients and to the legal community in Atlantic Canada. Established in 1989, Pink Larkin had a well-known reputation for its labour and employment practice, but with the expansion of its litigation services, the firm wanted a new brand that would reflect its capabilities.

Cubicle Fugitive began by conducting a comprehensive review of the firm’s external advertising and business collateral to understand its previous brand strategies and identify areas for improvement. We also conducted an extensive audit of the Atlantic Canada legal landscape and met with both internal stakeholders at the firm, as well as their clients, to gain a thorough understanding of Pink Larkin’s external image and reputation and gain valuable insight into the firm's points of difference.

Through the research and analysis conducted by Cubicle Fugitive, Pink Larkin’s unique competitive advantage was brought to light. Pink Larkin leverages the firm’s collective expertise and experience in highly nuanced areas of law, ultimately guiding its clients through the challenges of labour, employment, professional regulation, and litigation disputes. The Pink Larkin team applies an intentional approach to its relationships and advice given to clients, prioritizing thoughtful, strategic advocacy that brings clarity and an advantage in even the most complex legal situations.

Cubicle Fugitive provided Pink Larkin with recommendations to empower the firm to make decisions that align with the brand strategy and strengthen the firm’s market position. We also provided Pink Larkin with new brand messaging on their website to launch in 2024.