Rye Park Manor: Content Marketing and Copywriting
Project
With a bed and breakfast that was so spectacularly designed, it was easy to develop content for Rye Park Manor’s website. As a new B&B, looking to generate interest through online traffic, we started our research with an analysis of keywords searches in Ontario and New York to provide the owners with an initial starting point for words to include in the body of copy of their new website.
All of the copy was written with the intent to communicate the quality and level of service visitors will receive, and give justice the B&B’s well-appointed fixtures, finishings, and amenities.
With a strong foundation of what visitors are looking for, we developed copy and content for the B&B’s headlines, about Rye Park Manor, amenities, dining, suites, and area information. All of the copy was written with the intent to communicate the quality and level of service visitors will receive, and give justice the B&B’s well-appointed fixtures, finishings, and amenities. For each of the Rye Park Manor suites, we wanted to capture the personal connections and family history entrenched in the many details of each space, the inspiration for the design elements throughout the property and how the home has transformed into the luxurious bed and breakfast it has become.
Since 2017, we have also written news and communications for Rye Park Manor, as well as, social media posts and advertising messages.