Shields O'Donnell Mackillop LLP: Logo Design

With a lengthy name and a dated brand, the lawyers at Shields O'Donnell MacKillop LLP reached out to Cubicle Fugitive to refresh their logo, brand, and website.

The lawyers at the firm wanted a modern, professional, and stylish new logo that included the firm’s initials for a more succinct mark.

Cubicle Fugitive worked closely with SOM to help articulate a stronger, more meaningful and representative brand. The lawyers at the firm wanted a modern, professional, and stylish new logo that included the firm’s initials for a more succinct mark. Cubicle Fugitive designed a clean, sophisticated, and contemporary logo that incorporates both the short-form “SOM” and long-form “Shields O’Donnell MacKillop” firm names.

We customized fonts, rolled out a strong and impactful colour palette, and selected bold photography of Toronto in action. We produced the new logo and visual brand across the firm’s stationery, website, and advertising.