Spetter Zeitz Klaiman: Website Design and Development

In early 2024, Spetter Zeitz Klaiman (SZK) underwent a significant rebranding, including a name change and logo refresh. With this new identity, the firm sought to refresh its current website to accurately reflect the firm's values and high-caliber services. As trusted advisors, SZK is renowned for its expertise and technical knowledge in resolving complex client matters.

Cubicle Fugitive partnered closely with the SZK team to revamp and develop their website, ensuring that both the design and messaging captured their commitment to addressing intricate legal issues. Through in-depth interviews with the partners, we gained a clear understanding of their vision, resulting in a modern, clean, and professional design that honoured their existing brand by incorporating the firm’s established fonts and colours. A key element of the redesign was the creative adaptation of the "K" from their logo, stylized as an arrow to represent forward momentum. This arrow motif was strategically integrated across the site, appearing in the homepage banner and as a subtle background feature, adding both innovation and timelessness to the overall aesthetic.

The new website was designed with user experience in mind, featuring intuitive navigation and well-structured content in easily digestible sections. We also introduced the “Keep Moving Forward with Spetter Zeitz Klaiman” campaign, which emphasizes SZK’s professionalism, business acumen, and client-focused approach. The campaign’s messaging was seamlessly woven throughout the site, along with revised website content, to reflect the firm’s unique value proposition.

We continue to serve as a trusted marketing partner for the firm, providing ongoing strategic support.