Terry Fox Research Institute (TFRI): Logo Design
Project
The Terry Fox Research Institute (TFRI) approached Cubicle Fugitive to refresh their logo that would highlight the Institute’s role at the forefront of cancer research. The institute had a very old and complicated logo that did not replicate well in small sizes. The icon had included an image of a child passing the baton to Terry Fox, a Canadian flag, and a world all layered on top of each other.
The refreshed logo illustrates Terry passing a baton to a young runner symbolizing Terry’s legacy living on through the next generation.
Another concern was that while a separate organization from The Terry Fox Foundation, the institute needed a logo that was more in keeping with the overall Terry Fox brand. Drawing inspiration and brand characteristics from the Terry Fox Research brand, we designed several new logo options that created a more modern and cohesive brand for TFRI.
The refreshed logo illustrates Terry passing a baton to a young runner symbolizing Terry’s legacy living on through the next generation.
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