The Top Law Firm: Tradeshow Booth and Stand-up Banners
Project
The Top Law Firm, a highly esteemed real estate law firm headquartered in Ontario, recognized the importance of solidifying its position as the preeminent choice for real estate legal services. As part of its strategic effort to enhance its market reputation, the firm sought to partner with Cubicle Fugitive to develop captivating tradeshow visual collateral that would distinguish its presence at events.
During this collaboration, Cubicle Fugitive initiated a comprehensive visual refresh for the tradeshow, skillfully leveraging the firm’s existing colour scheme and reimagining their application in a visually compelling manner. Employing a dark background, Cubicle Fugitive strategically utilized the firm’s distinctive green colour to draw attention and intrigue amidst the otherwise subdued backdrop. In addition, carefully curated photographs were selected to effectively convey the firm’s core areas of expertise, aligning with other advertising materials being created for the tradeshow. The primary objective was not merely to design a booth but to create an inviting space that would evoke excitement among tradeshow attendees.
The carefully designed banners and booth effectively elevated the prominence of The Top Law Firm during the tradeshow, ultimately solidifying its standing in the market and extending the firm and its brand’s reach beyond its geographical boundaries.
Recognizing that the events attended by The Top Law Firm predominantly catered to real estate professionals, Cubicle Fugitive took a targeted approach to crafting tradeshow booth walls and banners tailored specifically to the firm’s referral base. This involved developing compelling copy highlighting the tangible benefits of The Top Law Firm to real estate professionals and their clients.
The carefully designed banners and booth effectively elevated the prominence of The Top Law Firm during the tradeshow, ultimately solidifying its standing in the market and extending the firm and its brand’s reach beyond its geographical boundaries. The successful application of the reimagined visual brand, along with the powerful messaging and cohesive approach to creating multiple assets, has enabled The Top Law Firm to leave a lasting impression at each event and tradeshow they participate in. As a result of this collaborative effort, The Top Law Firm continues to reinforce its status as a premier choice for real estate legal services within the industry.
