Torkin Manes LLP: Brand and Style Guidelines
Project
In 2023, Torkin Manes proudly unveiled an updated brand that genuinely reflects the growth of its team and its steadfast dedication to exceptional client service. The rejuvenated brand stays true to the firm’s fundamental values while integrating modern elements that convey unwavering commitment and seasoned expertise. Cubicle Fugitive contributed to the brand’s evolution but also meticulously crafted their law firm’s brand guidelines to ensure the seamless application of its brand in the future.
These comprehensive guidelines provide nuanced instructions to consistently use brand elements such as the logo, colour palette, fonts, and visuals across all materials. By adhering to these guidelines, the firm can effectively communicate its unwavering dedication to excellence, strategic insight, and groundbreaking legal solutions, solidifying its esteemed reputation in the legal sphere. The primary goal of this project was to modernize the firm’s visual identity while preserving its foundational values and bolstering its visibility across all communication platforms. Adhering to these guidelines across all internal and external communications is vital to upholding a polished and coherent brand image.