Torkin Manes LLP: Internal and Employee Branding

Torkin Manes recently had the pleasure of hosting a client service excellence seminar conducted by our team at Cubicle Fugitive. This seminar was to launch the firm’s newly updated client service standards and connect these to the firm’s updated brand. As brand ambassadors for the firm, it is imperative that everyone fully understands their promises to clients and how to live the brand with each client interaction. The session focused on the importance of client service excellence and professionalism, intending to set the firm apart by providing exceptional client experiences. The seminar gave attendees valuable insights and takeaways, including understanding and meeting client needs, building long-lasting relationships based on trust and satisfaction, and maintaining a consistent, high-quality service across all touchpoints.

The seminar also highlighted the growing significance of the “existing relationship” factor in client decision-making processes and how critical it is to provide flexible, responsive, and timely service delivery. Strategies were proposed for building personal connections, understanding client needs deeply, and establishing effective communication practices to enhance client satisfaction and loyalty.

One of the most valuable aspects of the seminar was the practical insights provided by and for lawyers at Torkin Manes to become exceptional service providers. Following the initial presentation, firm leadership participated in a panel moderated by Cubicle Fugitive that discussed best practices of client service excellence and real-life situations and how they have been handled successfully. Well known for its deep and committed long-term client relationships, the updated guidelines and session showcases the firm’s deep commitment to retaining its status as a leading service provider in Ontario.