Torkin Manes LLP: Website Design and Development 2024

For Torkin Manes LLP’s 50th Anniversary, the firm sought to rejuvenate its brand and website, once again partnering with Cubicle Fugitive, with whom it had previously developed two law firm websites (as well as microsites and intranets). Our task was to refresh the firm’s image, modernize content, and revamp its website.

Since 2011, the firm has significantly expanded in scope and personnel, necessitating a redefined brand identity to solidify its status as a premier Regional Law firm. We initiated an extensive discovery process, revisiting interviews with the firm’s leadership and engaging emerging leaders, clients, and referrals. This comprehensive approach provided insights into its evolving client base, objectives, and unique success factors. We also analyzed the firm’s competitive environment, enabling us to craft new, impactful messaging for its website’s key sections.

Our collaboration with Torkin Manes’ lawyers and marketers led to a transformative vision for their law firm website. Recognizing advancements in website development since our last project, we focused on enhancing user experience and architecture.

We aimed to develop a contemporary, minimalist website that clearly emphasizes the firm’s value proposition.

Torkin Manes’ proficiency inspired the redesign strategy in delivering concise, practical solutions to its high-achieving clientele. We aimed to develop a contemporary, minimalist website that clearly emphasizes the firm’s value proposition. The design featured new fonts, colours, and custom elements, providing a refined and seamless online user experience. The stock photographs used throughout the site all depicted Toronto from a low vantage point perspective, creating a cohesive visual flow that aligned with the firm’s strategic direction. Additionally, the firm captured custom candid photos of their team for the “Join Us” section, enhancing the personal touch of their branding.

We then co-created content with the firm’s marketing team, particularly in structuring bio and experience sections. The site now hosts dynamic content hubs, such as the “Notable Topics” section, which aggregates all types of resources into a filterable module organized by customizable topics of importance. The concrete wall in the firm’s office inspired the design pattern of this module. Additionally, the site incorporates innovative features, including digital business cards, customizable PDFs, and audio recordings for name pronunciations and gender pronouns. Our team also developed a custom-built awards module to house both individual and firm awards, making it easy to search and filter.