Search Engine Optimization (SEO)
All websites we build start with an excellent SEO basis. We code following search engine best practices, our designs are built to maximize content readability, and we help guide the creation and marketing of content that is optimally worded to afford the best possible chance for securing high search engine rankings.
Technical SEO: Developing an Optimized Website
We use best practices when designing and developing a website to ensure that the structure is in place to appease Google’s ranking algorithm, including making use of available webmaster tools (e.g., Google Search Console). Furthermore, we provide full control over all SEO meta tags including title, description, and keywords, and fully automate the creation of all structured data tags required by search engines. We provide full Open Graph integration (automatic or manual), easy to administer content interlinking, and complete control of all headings and on-page content (and provide a best-practice framework that is easy for your administrators to maintain and follow).
In short, we provide everything you need to ensure high rankings is available at your fingertips and is fully automated where need be.
Our expert developer team ensures that the technical SEO elements of your website are optimized and utilize a variety of on-page and off-page strategies to achieve top rankings. We evaluate your website’s technical SEO on the following factors:
- Crawlability (XML Sitemaps, URL Structure, Site Architecture)
- Indexability (Duplication, Redirects)
- Renderability (Server Performance, HTTPs Status, Load Time)
- Rankability (Internal and External Linking)
- Clickability (Structured Data, SERP Features)
While on-page and off-page SEO techniques are often the first to be implemented, technical SEO is crucial in getting your site to the top of search results. Once your website is complete, we can also assist with all aspects of off-page SEO and Search Engine Marketing (SEM) including the following:
- Content development, keyword analysis, and targeted landing pages
- Google My Business and Bing Listing pages and reviews
- Site Promotion, Linking Strategy and List Management
- Review and Rating Management
- Social Media Advertising including Facebook, Instagram, Twitter, and LinkedIn
- Social Media Account Optimization
- SSL Certificates
- Video Advertising and YouTube Channel Optimization
Ongoing SEO That Delivers
When approached by a firm with an existing website, we can help you reach your goals with an ongoing SEO strategy and plan. We start our process with an initial audit of your website using state-of-the-art tools such as Siteimprove’s SEO module, MOZ, and SEMRUSH to evaluate it from a speed, architecture, content, user experience, mobile, and domain authority standpoint.
Once we have a clear understanding of the state of your firm’s website, we outline recommendations for the next steps including what needs to be implemented and what information is simply “good to know.” For instance, many of these checkers will flag information that is interesting but does not consider your specific needs. We provide the necessary context for this information to help strategic decision making for you and your firm.
Strategic Keyword Analysis
With a focus on on-page SEO, we work with you to ensure the content and architecture of your website is tailored to the clients and business your firm wants to attract. When potential clients are looking for a professional, either through a direct visit or through a specific search engine query, it is essential that you have a targeted landing page (or pages) of content on your website that relate directly to the services you want to be found for.
Once we have identified your marketing goals, we focus on how your target audiences carry out their internet searches. We map the relevant keywords with a specific stage on the client’s decision-making journey so that the prospect finds exactly what they are looking for. This way, the bounce rate of your website would be much lower, and you would garner more quality traffic that is ready for conversion.
We use the latest keyword research tools such as MOZ, Google Keyword Planner, and SEM Rush to conduct our research. Based on this research, Cubicle Fugitive provides recommendations on additional content to be developed for your website that could be used for practice and service pages, industry pages, targeted landing pages, and other helpful resources.
On-Page SEO
When optimizing and updating your website’s pages using the insights gleaned from our extensive keyword research, our objective is always to maximize the potential of each webpage by incorporating the targeted keywords within your copy in meaningful ways. As a professional service provider, it is critical that your communications are clear and relevant and are not prone to keyword stuffing.
We also help by optimizing your website’s meta tags, page content, URLs, images (alt tags), and latent semantic indexing. Our SEO and writing teams work with you to ensure on-page and backend content is optimized for all of your key services, people, and offerings.
With our ongoing SEO services, we monitor and meticulously evaluate every page to find opportunities to improve the performance of your website.
Off-Page SEO
Search engines use backlinks to your website to determine how high your page should rank in organic search results. The more backlinks there are, the higher the ranking. At least that is how it used to be. The theory is that a link is seen as a vote of confidence for a site, because why would someone link to it if it wasn’t valid?
But due to the misuse of backlinking through black hat SEO practices to achieve quick gains, Google and other search engines have been revising their ranking criterion. Now, the backlinks to your website should only come from high authority and trustworthy sources. If the backlinks come from unknown and low authority directories and websites, then there is a very high probability that your website will be penalized by search engines. At Cubicle Fugitive, our team of SEO experts ensures that your website and content is profiled on legitimate directories, websites, blogs, and publications that are relevant to your business.
Local SEO
Local SEO is a branch that focuses on optimizing websites to be found in local search results. People tend to make quick purchase and service decisions using terms such as “accountants near me” or “Personal Injury Lawyer New York”. Optimizing your website and Google My Business account for geographic searches is crucial to succeed in competitive local markets.
At Cubicle Fugitive, we use tools such as Whitespark and BrightLocal to ensure that your website, citations and profiles are optimized correctly and targeting the correct keywords to increase the flow of qualified leads.
Our team of dedicated SEO strategists, technical SEO professionals, and content management professionals can help your firm develop an SEO and digital marketing strategy that helps you to become and to stay top-of-mind with your clients and easily found during online searches. Reach out to us today to develop your new SEO friendly website or optimize your current one.