Digital Marketing and SEO
Digital marketing is broad, competitive, and complex. It is often confusing and made even more mysterious by the lack of conclusive evidence of what makes up Google’s algorithm and how to ensure your firm appears at the top of organic search results.
We demystify the process and arm you with the information, strategies, and tools you need to succeed.
Our approach starts with understanding the fundamentals of your business strategy and the goals of your firm. Once we understand your firm’s client value proposition and points of differentiation, we build a plan that emphasizes long-term growth and reputation management, prioritizing improvements that can be made immediately to positively impact your firm’s search engine optimization (SEO) and search engine marketing (SEM) efforts. We work within your available budgets and determine the best content, online marketing, advertising, and SEO tactics to deliver qualified leads and conversions.
Our digital marketing, technology, and SEO teams can help with:
- Research and discovery into your firm’s business goals and target markets;
- Audit what is currently driving leads to your firm’s website, where they are coming from, how and what they are engaging with, and what content is converting;
- Perform competitive analyses and keyword research to understand where your efforts should be focused online;
- Review your current content to determine what can be repurposed and repositioned to keep you relevant;
- Determine a targeted mix of blogs, resources, services, industries, and news content, and use inbound marketing and social media marketing strategies to build awareness, increase your profile, and drive leads;
- Write professional bios that are informative, engaging, and strategically focused on the business you want to generate;
- Drive organic traffic through on-page, off-page, local, and technical SEO strategies, and ensure your website is found through digital marketing and SEM tactics; and,
- Gain intelligence on how your clients, referrals, and prospects are engaging with your firm or practice online through analytics to ensure your strategies and tactics are delivering the right message, traffic, and conversions.
While other firms want to lock you into lengthy contracts, we prefer to let our work stand for itself. Our philosophy is to get all the right pieces in place as quickly as possible so that we can start maximizing your returns and optimize and manage accounts monthly for success. All of our SEO and SEM work is done with the goal of keeping your firm top-of-mind with clients, becoming easily found during online searching, showcasing your points of differentiation, and ensuring the quantity and quality of leads stays strong over time.
Contact us today to see how we can take your firm to the next level.