Progressive Contractors Association (PCA)

The Progressive Contractors Association (PCA) is a distinguished employer association representing Canadian contractors who employ a CLAC-unionized workforce. Committed to fostering a more competitive construction industry and expanding its members’ access to work and workers, the association advocates on behalf of its members at all three levels of government in Canada. Furthermore, PCA provides invaluable support to its members through labour relations, events, and networking opportunities.

Since its establishment in 2000, PCA has had a strong presence in the market; in pursuit of a clearer value proposition for its members, government stakeholders, and industry associations, PCA sought to revitalize its brand and website. To achieve this, the association enlisted the expertise of Cubicle Fugitive to refine and elevate PCA’s brand image, content, and online platform.

Cubicle Fugitive took a meticulous approach to understanding the nuances of the association’s industry, its esteemed members, stakeholders, and their expectations. This comprehensive understanding was instrumental in crafting a tailor-made brand identity that effectively showcases PCA’s commitment to enhancing the construction industry. The revamped brand image now clearly articulates the value that PCA brings to its members and their respective businesses, reinforcing the association’s standing as an influential force within the construction sector.