Terry Fox Research Institute (TFRI)
Client
The brainchild of The Terry Fox Foundation – The Terry Fox Research Institute is dedicated to performing and supporting cancer research that will enable discoveries to translate into practical solutions for cancer patients worldwide.
The institute invests in and manages translational research projects across Canada and functions as the research arm of The Terry Fox Foundation, managing and overseeing its discovery and training portfolios. Headquartered in Vancouver, the Institute has research nodes across the country.
The Terry Fox Research Institute approached Cubicle Fugitive to refresh their logo and to build a sleek and sophisticated website that would highlight the Institute’s role at the forefront of cancer research. The result is a visually stunning and intuitive web design that utilizes custom-built modules and advanced filtering capabilities. The website was designed and developed with the intention of creating a seamless user experience. The clean design in conjunction with the simple yet appealing blue and white colour scheme ensures readability, while the functionality of the site was designed to ensure the user can get to the information they need in as few clicks as possible.
The logo refresh involved minimal changes to the iconic image of Terry Fox. Illustrating Terry passing a baton to a young runner, the logo symbolizes Terry’s legacy living on through the next generation. We continue to work with The Terry Fox Research Institute (TFRI) on their online presence and emerging digital needs.