Book Erskine: Website Design and Development

Hilary Book, the founder of Book Law, has been our valued client for several years. We previously designed and developed her Book Law website, which was clean, modern, and focused on her dedication to helping clients navigate challenging legal waters – perfectly captured by a simple yet symbolic image of a red paper boat.

On the eve of Book Law’s 5th anniversary, Cubicle Fugitive was excited to hear about Hilary’s partnership with Sara Erskine to establish a new litigation firm, Book Erskine LLP (BE Law). Hilary and Sara are both distinguished professionals in the litigation legal field, and together, their wealth of experience, formidable reputations, and entrepreneurial spirits fuel the firm’s ambition to expand its client base and grow its legal team.

In light of this exciting new chapter, the partners enlisted Cubicle Fugitive to help bring their vision to life. Our collaboration included designing a new logo, creating and distributing an email campaign announcing the new firm, and designing and developing a modern, dynamic website that serves as an invaluable referral tool for reinforcing the firm’s reputation and credibility.

Leveraging the cleverness of the firm’s acronym, we helped the firm introduce dynamic “BE ___” statements throughout the website. These statements appear on key pages like “About Us” and “Join Us,” as well as in the homepage banner headlines, offering a creative and memorable way to communicate the firm’s values. We also introduced a dedicated team module that highlights the firm’s growing team and provides visitors with insight into each lawyer’s experience and expertise.

Understanding the importance of first impressions and strong visuals, we art-directed a series of professional bio and candid photos, capturing Hilary and Sara’s approachable and dynamic partnership. This imagery was carefully curated to convey a welcoming yet professional tone. Their bright, modern brand colours and distinctive hexagonal design elements from the logo were also thoughtfully integrated into the site’s design, creating a sleek and contemporary digital presence that stands out in the legal industry.

The firm’s new website perfectly balances professionalism and approachability, and Hilary and Sara are happy to have a site as dynamic and forward-thinking as they are.