CCPartners LLP: Logo Design - Firm and Anniversary
Project
CCPartners contacted Cubicle Fugitive to re-brand their firm. A major part of the process was creating a new logo and identity for the firm.
The firm was moving from its original name of Crawford Chondon & Partners LLP to a truncated CCPartners. With a well-established brand in the market, they were looking for a staged approach that enabled the firm to have a transition to the new name. Cubicle Fugitive designed a modern, progressive, and timeless icon that includes the initials of the firm’s name and the new name. As the firm sponsors several industry events and its lawyers are avid speakers, they wanted to create several versions of their name and icon with their tagline “the employers’ choice.
Cubicle Fugitive designed a modern, progressive, and timeless icon that includes the initials of the firm’s name and the new name.
Cubicle Fugitive got to know CCP and its strategic goals in order to effectively rebrand the firm. As a result, we developed a fresh new logo and a vibrant brand colour palette conveying strength and confidence which was then incorporated into a new website, stationery and marketing collateral.
Since 2013, we have provided the firm with all of its logo, brand, and design work and recently updated the mark to celebrate the firm’s 20 years of service.