HSM: Content and Social Media Marketing

In response to the significant changes within HSM LLP Chartered Professional Accountants, including the promotions of Heidi Irwin and Geng Dai to partnership positions and the retirement of Maurice Moss, Cubicle Fugitive was engaged to provide support in internal and client communications.

Our writing and design teams worked closely to ensure a cohesive and engaging message. We conducted interviews with key stakeholders to gather valuable insights and perspectives, which were then utilized to update the bios of the firm's partners. These updated bios showcased the expertise, experience, and unique value each partner brings to the practice.

The collaborative effort between our writing and design teams ensured that the communications were visually appealing, engaging, and aligned with HSM's brand identity.

In addition to updating the bios, we crafted internal memos, client communications, and announcements for the firm's website and social media channels. Our goal was to create clear, concise, and impactful messaging that effectively conveyed the changes within the firm and highlighted the accomplishments and contributions of the newly promoted partners. The collaborative effort between our writing and design teams ensured that the communications were visually appealing, engaging, and aligned with HSM's brand identity.

Furthermore, we art-directed new images of the firm's partners, capturing their professionalism and approachability. These photographs were carefully selected to visually enhance the communications and provide a personal connection with clients and prospects. We aimed to foster strong relationships and reinforce HSM's commitment to providing exceptional client service by presenting updated and visually appealing bios, engaging communications and imagery.

To extend the reach of these communications, we created social media promotional posts and news updates that effectively conveyed the significance of the promotions and retirement. Our collaboration with HSM LLP Chartered Professional Accountants resulted in a comprehensive and cohesive communication strategy.