Lerners LLP: Social Media Advertising and Marketing

Lerners LLP celebrated their 90th anniversary in an unfamiliar way. Instead of throwing a gala or party, they decided to create a contest which donated $90,000 to eligible charities or not-for-profit organizations.

The firm approached Cubicle Fugitive to conceptually design a print advertisement as well as digital images that could be shared on their social media pages (Facebook, Twitter, and Linkedin) to help promote the contest and the firm’s milestone anniversary.

For brand and advertising consistency, the digital images followed a similar design layout and style as the print advertisement, featuring the firm’s bold bright brand colours and photography highlighting various people volunteering with charitable organizations.

For brand and advertising consistency, the digital images followed a similar design layout and style as the print advertisement, featuring the firm’s bold bright brand colours and photography highlighting various people volunteering with charitable organizations. The message “Building on Success” was something the firm wanted to highlight as a tribute to those people, businesses, and organizations that helped them grow to the firm they are today.

For 90 years they have built a successful practice because of their community and what better way to show their appreciation than to give back to those that helped them.