Lipman Zener Waxman (LZW): Corporate Headshots
Project
With the rebrand and redesign of Lipman Zener & Waxman LLP’s (LZW) website, we worked closely with award-winning Toronto photographer, Ian Brown, to capture a series of clean, modern, and professional images for the firm’s bios. As litigators, it was important to convey their strength and dedication through the lawyer’s primary bio images.
We decided to shoot all of the lawyers, in action, through a series of editorial, candid images that are as unique as the “individualized approach” they provide to each client.
For the firm’s home page, we wanted the photos to encapsulate the lawyer’s approachability, personality, and genuine warmth when dealing with clients. We decided to shoot all of the lawyers, in action, through a series of editorial, candid images that are as unique as the “individualized approach” they provide to each client.