McCarter Grespan Lawyers: Brand Positioning and Awareness Strategy

McCarter Grespan Lawyers began as a small firm that provided expert legal services to privately-held businesses looking to escape the impersonal experience often associated with large legal firms. Over the years, they have expanded their practice areas with a team of like-minded professionals dedicated to delivering uncompromising service and results.

As part of a brand strategy project for another client, we interviewed one of the Partners at McCarter Grespan. They had been clients of another firm and thought the process was so valuable that they retained us to interview their firm and clients to refine and position their brand.

We conducted interviews, performed a competitive analysis, and provided the firm guidance on their brand promise, value, points of differentiation, positioning strategy, and brand personality.

We conducted interviews, performed a competitive analysis, and provided the firm guidance on their brand promise, value, points of differentiation, positioning strategy, and brand personality.

Cubicle Fugitive found the firm to be highly entrepreneurial in its passion for creating a team that fosters a culture of continuous innovation focused on clients and the success of their businesses. The McCarter Grespan team is highly engaged, thrives on complex work and is strategically nimble to offer solutions and guidance that other firms simply cannot.

The lawyers have an unwavering commitment to their clients. They are dedicated to service excellence in their interaction with clients, whether it be a complicated negotiation or the welcome they receive when they walk through the office doors at reception. Clients' experience with McCarter Grespan is professional, thorough, and accessible. McCarter Grespan becomes a trusted advisor for their clients by diligently working to understand their business and continually resolving their issues quickly and efficiently.

With insights about the firm, we developed new headlines, firm messaging, new bios, and practice area content.