PACE Technical: Advertising Campaign
Project
PACE Technical launched a new brand and needed unique visuals and messaging for a campaign to be displayed on their website banners, social media, and trade advertising. The campaign was designed to showcase PACE Technical’s IT expertise and commitment to creating joyful and memorable interactions for every client.
Each content piece demonstrated PACE Technical’s progressive approach to adopting new technologies and its passion for delivering exceptional service.
The campaign used clever and engaging copy to communicate PACE Technical’s deep understanding of IT challenges and their solutions. The headlines were carefully crafted for each IT solution and industry to ensure the right message was conveyed to everyone. The campaign also introduced a refreshed brand palette to balance trust and fun, using shades of blue and vibrant accents to convey reliability, innovation, and approachability.
Each content piece demonstrated PACE Technical’s progressive approach to adopting new technologies and its passion for delivering exceptional service. The campaign successfully repositioned PACE Technical as a leading managed service provider known for its forward-thinking approach, love for what it does, and unwavering focus on client satisfaction. The campaign enhanced brand visibility, engagement, and perceived value, solidifying PACE Technical’s status as a trusted partner in the IT service sector.