Robins Appleby LLP: Brand Positioning and Awareness

Known for their customized, client-centric and solutions-oriented approach to law, Robins Appleby LLP has built a long-standing reputation for providing high caliber, practical, personal, efficient and effective legal advice to their clients.

The firm had grown through word-of-mouth recommendations, work on high-profile real estate, and commercial transactions. While their reputation was of the highest-quality, their website and brand were dated and no longer reflective of the firm. We worked with the lawyers and marketing team at Robins Appleby LLP to refresh the brand and refine their positioning through new copy, custom photography, headlines, and a website.

Through analysis of the findings from interviews and secondary research, we positioned their brand around the ideas of being strong, decisive, deal makers who provide true business-legal solutions.

For the lawyers at Robins Appleby LLP, it is not a cookie-cutter approach, but about identifying from the beginning where a client wants to go, what they want to accomplish and then devising the best solution for them. Understanding that an informed perspective is important, Robins Appleby LLP does not stop there. They understand that what a client truly wants is their business transaction completed in the best, most effective and efficient way possible, not just “get their legal done”. Their role is to be a problem solver, not a problem maker (“deal makers, not deal breakers”). For Robins Appleby LLP, it’s about “answers, not options”.

The Robins Appleby & Taub LLP lawyers are confident, capable, and extremely skilled at what they do. Through analysis of the findings from interviews and secondary research, we positioned their brand around the ideas of being strong, decisive, deal makers who provide true business-legal solutions. All this, while still being people you want to work with. The design, structure, photography, and content of the Robins Appleby website reflect these benefits.