The Morris Law Group (MLG): Ad Campaign

As the Morris Law Group’s marketing firm since 2007, we have developed numerous campaigns including “Real people. Real results” and “We act: {you} get results” that have been executed across print ads, transit ads and billboards, bus ads and wraps, radio advertisements, videos and commercials, and various marketing collateral.

When the firm originally refreshed its brand during its 50th Anniversary year, Cubicle Fugitive handled the PR and got exposure in the key markets. With the launch of the new brand and campaign, The Morris Law Group witnessed a 400% increase in new client acquisitions from their web site alone in the first year. Over the years we have effectively generated conversions and targeted leads through an extensive online display, video, and Google and Microsoft search ads.

As planners, we are continually looking for ways of using the firm’s marketing dollars in the most efficient and effective ways.

In 2017, Cubicle Fugitive conceptualized and produced a video ad as part of a YouTube advertising campaign for the Morris Law Group that showcases their compassion, years of experience, and expertise assisting victims of a personal injury.

Working with one of the local outdoor media companies, in 2014 we developed an innovative campaign that allowed us to wrap bus shelters for the first time in Hamilton. The locations were selected outside of major trauma and rehabilitation hospitals in the area and we employed hyper-local mobile campaigns to coincide with the wraps.

In the hyper-competitive Personal Injury space, we have been creative in our strategies, plans, and design for the firm’s marketing and advertising. As planners, we are continually looking for ways of using the firm’s marketing dollars in the most efficient and effective ways. We treat their money as our own and always look for ways to save the firm money, rather than spend it. We have continued to work with The Morris Law Group since 2007 and have strategized, designed, developed and executed upon numerous other elements of their ongoing campaigns for transit and billboards, conference and trade show displays, brochures, radio and television advertising, strategic partnerships with Hamilton Health Sciences, sponsorships, PR for various events, numerous print ads, editorial coverage, and ongoing online advertising.